Builder · Author · Advocate

Building tools for
freedom

Here's what I believe: people deserve more control over their money, their choices, their future. That means free markets, self-sovereignty, and the idea that you shouldn't need permission to live your life. I've spent the last decade trying to make it a little easier for people to actually have that control.

$3B+ Secured via TrustSwap
4M+ App Downloads
330K Community Members
2M Trees Planted
About

Before crypto, I was a firefighter with the City of Edmonton — two years running into burning buildings. Before that, I ran a circus academy, taught yoga, worked as an electrician. I've always been drawn to doing things myself and helping others do the same.

In 2016, I discovered Ethereum and finally found the thing that tied it all together. Here was technology that could decentralize power away from old-world corporations and hand it back to individuals — free-market micro economies with no gatekeepers, no middlemen, no permission required. Self-sovereignty, encoded in software. I went all in.

Since then I've founded TrustSwap, which grew to secure over $3 billion across ten blockchains before I stepped back in 2022. I built Uptrennd into the most visited blockchain social media site globally. I grew a 330,000-member community from nothing. I wrote a book that hit #1 on Amazon, hosted a podcast that cracked the top 5 in crypto, and personally funded the planting of 2 million trees through Eden Reforestation — because caring about financial freedom and caring about the planet aren't separate things.

Now I live in Squamish, BC — moved here for the mountains and the fresh air. I've got a daughter who's redefined my priorities. When I'm not building, I'm usually on a trail somewhere. That balance matters.

Jeff Kirdeikis in Squamish, BC
Work

What I've Built

TrustSwap

Founder & Former CEO · 2020–2022

DeFi infrastructure that makes crypto safer. Built tools for token locks, vesting schedules, and secure transactions across ten blockchains. Grew it to $3B+ secured and $500M market cap before stepping back to pursue other projects.

$3B+ Total Value Locked
10 Blockchains
$500M Peak Market Cap

Building Wealth with Freedom, Time & Money

Author · 2024

A book about building wealth on your own terms — not just accumulating money, but creating the freedom and time to actually live. Hit #1 on Amazon in Business & Finance.

#1 Amazon Bestseller
Business & Finance Category

Uptrennd

Founder & CEO · 2019–2020

A blockchain-based social media platform where creators actually got paid for their content. At its peak, it became the most visited blockchain social media site in the world.

#1 Most Visited
Global Reach

Cryptocurrency Investing

Founder · 2017–Present

Started a Facebook group to help people learn about crypto without getting scammed. Focused on quality over hype — actual education, real discussion, no pump-and-dump nonsense.

330K+ Members
8 Years Running

The Bitcoin and Crypto Podcast

Host · 2018–2020

Conversations with builders, investors, and thinkers in the crypto space. No hype, no shilling — just honest discussions about where this technology is going. Became a top 5 crypto podcast.

Top 5 Crypto Podcast
80+ Episodes

Beyond the Screen

🌲

2,000,000

Trees planted through Eden Reforestation Projects. Personal commitment, not corporate PR.

🔥

2 Years

Full-time firefighter with the City of Edmonton. Running into burning buildings teaches you something about risk.

📚

#1 Bestseller

Building Wealth with Freedom, Time & Money hit #1 on Amazon in Business & Finance.

Journey

How I Got Here

2016

The Ethereum Moment

Discovered Ethereum and realized blockchain could decentralize power away from corporations — bringing it back to people through free-market micro economies.

2017

Built a Community

Founded the Cryptocurrency Investing Facebook group. Now 330,000+ members strong.

2019

Launched Uptrennd

Built a social platform where creators earned crypto for their content. Grew it to become the most visited blockchain social media site globally.

2020

Founded TrustSwap

Saw a gap in DeFi security infrastructure and built tools to fill it. Token locks, vesting, secure transactions — grew it to $3B+ TVL and $500M market cap.

2022

Stepped Back from TrustSwap

Left the CEO role to pursue new projects and focus on what matters most — family, writing, and building the next thing.

2024

#1 Amazon Bestseller

Published Building Wealth with Freedom, Time & Money. Hit #1 in Business & Finance on Amazon.

Today

Still Building

Living in Squamish, advocating for self-sovereignty and biodiversity, raising a daughter, working on what's next.

Media

Conversations & Appearances

Building Wealth with Freedom, Time & Money

Book · #1 Amazon Bestseller in Business & Finance

The Bitcoin and Crypto Podcast

Host · Top 5 Crypto Podcast · 80+ Episodes

The Weigh In With WaLLrus

Podcast · TrustSwap, DeFi, Building Wealth

LA Blockchain Summit

Conference · Speaker

Layah Heilpern Interview

Video · TrustSwap Deep Dive