Jeff Kirdeikis — Founder of TrustSwap, Builder, Author
Builder · Author · Advocate

Building tools for
freedom

Here’s what I believe: people deserve more control over their money, their choices, their future. That means free markets, self-sovereignty, and the idea that you shouldn’t need permission to live your life. I’ve spent the last decade trying to make it a little easier for people to actually have that control.

$500M Company Built (TrustSwap)
$3B+ Secured via TrustSwap
4M+ App Downloads
330K Community Members
2M Trees Planted

My path here wasn’t exactly linear. Firefighter, circus instructor, yoga teacher, electrician. Each one taught me something about building things with my hands, solving problems on the fly, and helping people figure things out for themselves.

In 2016, I found Ethereum and everything clicked into place. This was technology that could actually shift power away from gatekeepers and back to regular people. No middlemen, no permission required. Just code you could trust. That idea grabbed me and I went all in.

What followed was a decade of building. TrustSwap grew into a $500M company securing billions across ten blockchains. Uptrennd became the most-visited blockchain social platform in the world. A Facebook group I started to help people avoid crypto scams turned into a 330,000-person community. I wrote a book that hit #1 on Amazon, hosted a top-5 crypto podcast, and funded the planting of 2 million trees. Caring about financial freedom and caring about the planet have never felt like separate things to me.

These days I’m in Squamish, BC, surrounded by mountains and raising a daughter who’s completely rewritten what success means to me. Still building, still curious, but I’ve learned the best ideas come when you make room to breathe. You’ll usually find me on a trail somewhere, thinking through the next thing.

Jeff Kirdeikis in Squamish, BC

What I’ve Built

TrustSwap

Founder & Former CEO · 2020–2022

DeFi infrastructure that makes crypto safer. Built tools for token locks, vesting schedules, and secure transactions across ten blockchains. Grew it to $3B+ secured and $500M market cap before stepping back to pursue other projects.

$3B+ Total Value Locked
10 Blockchains
$500M Peak Market Cap

Building Wealth with Freedom, Time & Money

Author · 2024

A book about building wealth on your own terms — not just accumulating money, but creating the freedom and time to actually live. Hit #1 on Amazon in Business & Finance.

#1 Amazon Bestseller
Business & Finance Category

Uptrennd

Founder & CEO · 2019–2020

A blockchain-based social media platform where creators actually got paid for their content. At its peak, it became the most visited blockchain social media site in the world.

#1 Most Visited
Global Reach

Cryptocurrency Investing

Founder · 2017–Present

What started as twelve friends talking about crypto grew into 330,000 members and became the #1 most engaged crypto community on Facebook.

330K+ Members
8 Years Running

The Bitcoin and Crypto Podcast

Host · 2018–2020

Conversations with builders, investors, and thinkers in the crypto space. No hype, no shilling — just honest discussions about where this technology is going. Became a top 5 crypto podcast.

Top 5 Crypto Podcast
80+ Episodes

Beyond the Screen

🌲

2,000,000

Trees planted through Eden Reforestation Projects. Personal commitment, not corporate PR.

🔥

2 Years

Full-time firefighter with the City of Edmonton. Running into burning buildings teaches you something about risk.

📚

#1 Bestseller

Building Wealth with Freedom, Time & Money hit #1 on Amazon in Business & Finance.

How I Got Here

2016

The Ethereum Moment

Discovered Ethereum and realized blockchain could decentralize power away from corporations — bringing it back to people through free-market micro economies.

2017

Built a Community

Founded the Cryptocurrency Investing Facebook group. Now 330,000+ members strong.

2019

Launched Uptrennd

Built a social platform where creators earned crypto for their content. Grew it to become the most visited blockchain social media site globally.

2020

Founded TrustSwap

Saw a gap in DeFi security infrastructure and built tools to fill it. Token locks, vesting, secure transactions — grew it to $3B+ TVL and $500M market cap.

2022

Stepped Back from TrustSwap

Left the CEO role to pursue new projects and focus on what matters most — family, writing, and building the next thing.

2024

#1 Amazon Bestseller

Published Building Wealth with Freedom, Time & Money. Hit #1 in Business & Finance on Amazon.

Today

Still Building

Living in Squamish, advocating for self-sovereignty and biodiversity, raising a daughter, working on what’s next.

Conversations & Appearances